Founder

June ‘17 - Present | Los Angeles, California

A modern music strategy boutique combining collaborative artist management, global marketing & project direction. Designed to favor independent artists & labels, the model is untraditionally a la carte & non-exclusive. Clients are Cults, Jess Williamson & Kate Teague in management, and Christine and the Queens in marketing.

Crafting profitable business plans for artists & managers with a fair, present deal structure. Based in Los Angeles, I founded the company in 2017 & am responsible for all signings as well as business operations.

Designed a forward-facing bespoke brand aesthetic & an impressive streamlined backend system for clients & partners. Providing top tier campaign management, asset organization & seamless workflows.

I work for my artists. It is my business & pleasure to help my clients achieve their vision, creatively & commercially. This model is the result of two decades in the industry, & taking a radically different approach. Rewriting how deals should be for artists. Simply put, #ThisIsTooNice.

www.thisistoonice.com

Head of Marketing, US

April ‘20 - May ‘23 | Los Angeles, California

Because Music is a globally revered independent music group founded by Emmanuel de Buretel with offices in Paris, London & Los Angeles.

In partnership with Virgin Music, I was responsible for overseeing multimillion-dollar marketing budgets across Because Music & its distributed labels.

Designed & executed domestic commercial campaigns for projects with direct communication & interaction with our artists & managers, led & localized digital marketing strategies to drive audience acquisition & fan engagement, increased streaming consumption & on platform marketing thru pitching & relationships at digital service providers, hired & paid all third parties including independent publicity & radio promotion, petitioned for international artists visas & worked with agents to strategize touring, and raised awareness for our artists, brands, labels & partners in the US.

The roster consists of Amadou & Mariam, Breakbot, Christine and the Queens, Charlotte Adigéry & Bolis Pupul, Django Django, Justice, Logic1000, Manu Chao, Metronomy, Myd, Shygirl & several more.

General Manager, North America

July ‘17 - April ‘20 | Los Angeles, California

Responsible for leading marketing & operations in North America for a London based independent record label & its imprints of Big Dada, Brainfeeder, Counter Records, R'COUP'D, Technicolour & Werkdiscs.

Supervised a Los Angeles based staff of assistants, coordinators, and project managers. Managed all third party hires & retainers in Canada, Mexico & USA including independent press & radio promotion, and oversaw physical distribution. Served as direct point of contact with Redeye, as well as representing the company via A2IM & GRAMMYs.

Worked closely with Inertia, aiding in coordinating our marketing with Australia & New Zealand. Successfully aided A&R with artist signings.

Promoted from the position of Senior Product Manager, working then & as GM with priority artists such as Bicep, Big Wild, Bonobo, Chrome Sparks, Fink, Floating Points, Jordan Rakei, Kasbo, Little Dragon, Maribou State, ODESZA, RAC & Young Fathers amongst many others.

Senior Director, Marketing

July ‘13 - November ‘16 | Burbank, California

Ran global marketing campaigns for a diverse roster of artists, across a wide range of genres, responsible for all creative & fiscal results of each project. Collaborated closely with sister label, Nonesuch Records.

Coordinated digital & physical release planning for every aspect of product development including audio delivery, packaging design, retail pricing, manufacturing quantities, copy & credits, and artist approval.

Collaborated on the ideation of creative marketing tools including artwork, logos, photos and videos as well as commissioning of remixes. Provided internal assets regularly, i.e. weekly one-sheets.

Acted as primary label contact, alongside A&R, for each party of the artist’s team. Worked side by side with the talent as well as their agent, lawyer, manager & tour manager, promoter, publicist and publisher.

Scouted, contracted & paid all third party advertising & marketing partners. Responsible for delivery of all applicable marketing assets.

Roster included Lake Street Dive, Bette Midler, Nile Rodgers, Idina Menzel, Enya, LP, Tegan and Sara, AJR & Sir Andrew Lloyd Webber.

Product Manager, Marketing

May ’08 - June ‘13 | New York, New York

Created & executed worldwide marketing plans for both developing & prestigious artists belonging to Columbia Records as well as responsible for leading all releases by Neon Gold Records.

Additionally, oversaw general operations of record label imprint StarTime International thru branding, budgeting, talent acquisition, partner relations, product distribution, forecasting & planning.

Roster included Band of Horses, Cults, Foster The People, HAIM, MGMT, Passion Pit, Peter Bjorn and John, Patti Smith & Tenacious D.

Day-to-Day Artist Manager & Product Manager

August ’06 - April ‘08 | New York, NY

Day-to-day management for a boutique roster working in conjunction with agents, labels, lawyers, producers & publicists. Proudly a part of campaigns for Arcade Fire's ‘Neon Bible’ as well as ‘Volta’ by Björk.

Responsible for branding, marketing & operations of Sony Music JV record label, Almost Gold Recordings. Releases included ‘I Created Disco’ by Calvin Harris & ‘Writer's Block’ by Peter Bjorn and John.

Office Assistant

May ’06 - August ’06 | Brooklyn, New York

Briefly served as office assistant to renowned agency representing the world's top dance artists such as Tiësto, Madeon & Scissor Sisters.

Direct assistant to founder & CEO, responsible for arranging artist hospitality & transportation, deal settlements & attending local shows.

Licensing & Retail Manager

November ’04 - May ‘06 | Brooklyn, New York

Negotiated & issued licensing agreements for master usages in film, television, theater & dance. Formed relationships with indie retail buyers, arranged in-store performances, on-air interviews, national listening station programs & worked with worldwide distributors.

American Association of Independent Music

July ‘17 - Present

Label Member via Because Music, and a three-time nominee at Libera Awards for work with Bicep, Christine & The Queens, and Logic1000

Interviews

March ‘23, July ‘12 & October ’11

“With Sped-Up Songs, Artists Feel the Need for Speed” featuring Cults, “It’s My Party” regarding Passion Pit, & “The Boss Team That Built Foster The People”

Film

March ’11

Cast amongst platinum artists & acclaimed industry professionals in documentary film, Winner - Special Jury Prize, Nashville Film Festival

GRAMMYs

June ‘21 - Present

Professional Member of The Recording Academy, Los Angeles Chapter. Nominees & winners include Bonobo, Foster the People & RAC

Certifications

May ‘08 - Present

Fifteen-time recipient of gold & platinum awards, singles & albums, by The Recording Industry Association of America for national sales

Bachelor of Arts, Music

September ‘00 - May ’04 | New York, New York

Major, Music Business - Steinhardt School of Culture & Education

Core Concentration, Business - Stern School of Business

Publicity | Under the direction of National Publicist

August ’04 - November ’04 | New York, New York

Archived press clippings, designed artist press kits, and performed admin duties. Campaigns: The Hold Steady & Robyn Hitchcock

A&R | Under the direction of Head of A&R

September ’03 - March ’04

Created retail databases, executed tour marketing campaigns & promoted local shows. Campaigns: Brendan Benson & The Walkmen

Marketing | Under the direction of SVP, Marketing

May ’03 - July ’03

Supplemented artist marketing plans, assisted three product managers, & researched airplay markets. Campaigns: Liz Phair & Steve Miller

Promotion | Under the direction of VP, Promotion

August ’02 - December ’02

Compiled BDS & SoundScan, provided venues with tour materials, & assisted two executives. Campaigns: The White Stripes & Grandaddy

Marketing | Under the direction of Head of Marketing

May ’01 - December ’01

Specialized in online lifestyle marketing, formed press kits, and wrote progress reports for clients. Campaigns: Gorillaz & The White Stripes